Everything you need to know about putting your home on the market, accepting an offer, and closing on your home.
Selling your home is the start of a glorious new chapter, the reliving of wonderful memories & the anticipation of a new family loving your home with fresh eyes. With our approach to marketing and seamless transaction management, we take the stress out of sold.
Before our consultation, I encourage you to think about your goals for selling, whether that’s price, timing, privacy, or other priorities, along with any questions or concerns you’d like me to address. I’ll come prepared with a tailored marketing overview, a social strategy, and a Comparative Market Analysis to show what’s selling (and not selling) in your neighborhood. Together, we’ll align on the best approach to position your home for success.
You know what happens when you overprice your house? Nothing. Nothing happens. No showings get scheduled, no offers come in.
Pricing is a science and the single most important strategy you'll employ when going to market. During your listing consultation we'll make sure your goals align with market conditions and make a plan together.
Cleaning & prepping your home to sell can increase its value by 3%-5%.
First impressions matter, and in the luxury market, exceptional photography is essential. Alyssa partners with leading photographers who specialize in capturing the unique character, scale, and details of high-end homes. The result is a stunning visual portfolio that elevates your property and captivates buyers from the very first glance.
You only get one debut, so it needs to make the right impact. Alyssa curates a powerful, multi-channel launch designed to generate excitement and attract qualified buyers from day one.
Onsite Marketing Materials: Professionally designed brochures and property books that highlight your home’s best features.
Print Advertising: Strategic placements in targeted luxury publications.
Soft Marketing: Pre-market exposure to Alyssa’s private network of qualified buyers and top agents.
Social Media Campaigns: High-impact digital storytelling that reaches local, national and even international audiences.
Soft marketing plays a key role in creating early momentum. Through strategic, one on one communication with trusted community voices, neighborhood influencers, and fellow agents, your property is introduced in a subtle yet powerful way. This approach builds authentic interest, sparks word of mouth, and ensures your home is top of mind with the right audience before it even officially hits the market.
Every home sale is unique, influenced by pricing strategy, expectations, and timing. In a dynamic market, plans may need to pivot, and we could receive one offer, multiple offers, or none as we test the market.
When offers come in, we’ll review them together as a team. In a multiple-offer scenario, we’ll review all offers, allowing you to compare them side-by-side and make the most informed decision on which to accept or counter.
In real estate, a contingency is a contractual condition that must be satisfied for a transaction to move forward. Buyers may include various contingencies tailored to their needs, and understanding these is key to a smooth sale.
Once contingencies are cleared, only two steps remain: the title search and the transfer of ownership. By working closely with me and a team of trusted industry experts, you’ll have clarity on when contingencies are likely, how to navigate them, and how to remain in the strongest position throughout the process.
This is it, the big day!
Closing day is the final step in a seamless transaction, and our commitment is to make it as effortless as possible for you. The property must be delivered in the same condition as when shown, protecting all parties and ensuring a smooth handoff. With our white glove approach, closings can be tailored to your lifestyle, whether you prefer to attend in person, pre-sign documents in advance, or have a mobile notary meet you at your convenience. Every detail is managed with discretion and care so you can focus on celebrating your next chapter.
